Demographics and Psychographics

1) How do media companies classify (groups) potential audiences for their products? (think about demographics) 

 They classify them by age, gender, ethnicity, race, social class and job.

2) What are the names of the seven different psychographic groups that Young and Rubicam use to profile audiences?

The seven different psychographic groups is:

• The Aspirer
• The Reformer
• The Explorer
• The Mainstream
• The Struggler
• The Succeder
• The Sesgined

3) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

I think I belong in both the Mainstream and the Reformer. Whilst I exist in the majority where they consume mainstream products, I also often find niche things within the mainstream to fit my taste.

4) Who are the target demographics for this Heat magazine front cover and why? (CAGE)

I think the target demographics for this front cover of a magazine is A or B on social grade, perhaps for people around their 40s, females and European people.

5) Which psychographic groups would consume this Heat magazine and write a typical description of who they are and what they enjoy? (PAILS)