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Demographics and Psychographics

1) How do media companies classify (groups) potential audiences for their products? (think about demographics )   They classify them by age, gender , ethnicity, race, social class and job. 2) What are the names of the seven different psychographic groups that Young and Rubicam use to profile audiences ? The seven  different psychographic groups is: The Aspirer The Reformer The Explorer The Mainstream The Struggler The Succeder The Sesgined 3) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups!  I think I belong in both the Mainstream and the Reformer. Whilst I exist in the majority where they consume mainstream products, I also often find niche things within the mainstream to fit my taste. 4) Who are the target demographics for this Heat magazine front cover and why? (CAGE) I think the target demographics for this front cover of a ...

Blog feedback and Learner Response

WWW : A fantastic start to GCSE Media Studies – you are completely up-to-date on your blog tasks and you have shown originality and flair in your responses. I really think the Van Gogh style is visually appealing. You are very specific with your feature analysis for each task; your advert analysis for Denotation and Connotation is well chosen. EBI : The main thing to work on is the depth and detail of your written work on the blog using more media terminology – for example such as the Mise-en-scene and camerawork blog tasks. It is fantastic that you are ahead compared to the others in the class, but that extra bit of detail will give you that edge and potentially higher grade. Reflect on your first month of Media. What do you feel is your strongest piece of work so far? What is your weakest? What specific skills or knowledge do you need to develop over the rest of the course? I think my strongest piece of work so far is the Stranger Things analysis where we used Mise-en-scene to analys...

Camera movement and editing

  Camera Movement: At the beginning, there is a tilt looking up to the protagonist during the run which makes them look larger than life whilst emphasising the towering, oppressive architecture of the urban setting. It makes the audience feel small and overwhelmed in the frantic escape. Then, there is a handheld moment paired with another tilt. The unstable handled motion mimics the chaotic point of view and panic of a real chase. Finally, there is a dolly, which pulls back from a high angle to reveal the vast, complex environment of the chase. Editing movements: Between 1.14 and 1.45, the clips use very short rapid cuts that switch quickly between the character running and the pursuers. By changing the shots every second, it accelerates the viewer's anticipation and sense of panic for the protagonist. Following that, between 1.45 and 2.15, the editor cuts between the character and officers, which creates high suspense. 

Camerawork blog tasks

Three Camera Shots: The big close up at 0.46 reflects the tense atmosphere as the characters talk, revealing the realisation that they don't know where the doctor is. In the big close up, the woman's face is the main point of focus with very little background shown. The two shot of the two characters at 1.18 successfully communicates how the character calls out the woman as the doctor 'deposed' her, sharing a glimpse of what might have happened in the past, leaving the audience wondering if something had already happened between the woman and the doctor.  There are plenty of medium close ups in this clip, such as the one on 0.26 or 1.00. This leaves the audience to feel as if they're really in that meeting.  One Camera Angle: At 3.31, there is a high angle of character looking up which flips the usual meaning of a high angle. Usually, a high angle makes the subject feel weak, small and easily dominated, but in this clip, the character is looking upwards means they a...

Introduction to Photoshop

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  I chose a winter pallet and used Photoshop to create a pallet and put it on a plain parrot image. The reason I chose this image is because my favourite colour, blue, reminds me of winter.  I found Photoshop particularly challenging to complete because the software was unfamiliar opposed to the usual analysing we do. I would like to work more on Adobe and test out more of its features next time. 

Stranger Things analysis

  Costume : In the first eight minutes of Stranger Things, the character at the start is seen in a sleek white lab coat and a suit. This suggests that the man does not engage in manual labour as the white coat is completely clean and most likely travels in clean, private spaces. Across the media and film, a sleek white coat and suit usually belongs to the antagonist, and presents a cold, sterile nature. Most obviously, the man's costume resembles a scientist or a doctor, but the spotless nature of it elevates the title more. This all contrasts greatly with the man's actions, which are very frantic and fast.  Lighting : At the start of Stranger things, the hallway is lit by ceiling lights that rapidly flash on and off erratically. Without any windows, or natural light, the harsh singular lights above the man give off a sterile blue hue. The frantic flickering of light conveys that something dangerous or supernatural is happening in what seems to be a controlled area and the dar...

Denotation & Connotation blog tasks: Advert Analysis

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  Water Aid Poster Analysis: The water aid advert communicates meaning through written media codes, using big texts and a bold font to convey their main message. The big, white words that stand out to us is "Dig Toilets, Not graves." Through this we can infer that children are dying of water due to a water crisis, and they bring attention that we should be building the community, instead of letting it die. Additionally, there is a picture of a young boy who expression is quite serious and somber, which gives us the idea that young children are in the graves mentioned in the text.   https://images.squarespace-cdn.com/content/v1/58163c29197aea6c5f166b6f/eb6c507d-1ce5-4625-918b-da6cdf970eea/AD+Sustainable+Marketing+Campaign.jpg?format=500w Sustainable fashion advert: This fashion advert sends a strong meaning through the message on the advert, using a bold message to get straight through to the viewer. It features a image of a fashionable model in a coat, using the words "T...